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I’m often asked how to build an ideal clientele and my answer is always, networking! Last week,  I had the honor of hearing Sandra Yancey speak at my EWomenNetwork Luncheon. I not only had the pleasure of hearing her speak but somehow, I was blessed to be seated right next to her at the luncheon! She gave me an invaluable contact, her daughter, who coordinates all the MUA’s for NY Fashion Week!! What a great connection and priceless contact to help me when I launch My Favorite Skincare by Sherena. So, you never know what a small investment of time can do to connect you to the right people at the right time.

I want to talk about your calling. A calling is different than a job and it’s different than a dream, it’s what you were put on this earth to do. Sandra spoke about this at her Rise Conference and it really resonated with me. I always dreamed about having my own skincare line, a selection of products that are my favorites, that have quality ingredients, have affordable price points and are accessible to everyone. Sandra said “there’s a higher level desire than a dream, it’s your calling and your calling won’t quit you” meaning, if you can’t stop thinking about it, you should never stop working for it. Know your calling, value it and honor it. Work towards it until it becomes a reality.

I never thought I would be launching my own skincare company but it’s my calling and it won’t quit me. My concept for My Favorite Skincare by Sherena is innovation; I’m taking something that everyone sees and I’ve turned it into something no one else has thought was possible. I’m changing the way we do business in the professional skincare world and making it inclusive instead exclusive. Exclusivity has already been done over and over again with celebrity endorsed products, expensive high-end products, over-priced direct sales products with very few effective ingredients. I’m doing this not only because it’s my calling but also because everything has the opportunity to be better and when you know better, you do better.

What’s your calling?

Sherena Jarvi L.E. xo